Product - Associate-o-Matic
Associate-o-Matic was the first Amazon affiliate store builder, originally created by Gyrofly in 2006. It was popular for years before Fresh Labs launched Fresh Store Builder as a competitor. Fresh Labs eventually acquired Associate-o-Matic in 2018 and merged it into FreshStore.
- Status
- Discontinued
- Launched
- 2006
- Sunset
- 2018
What it does
Associate-o-Matic was created by Gyrofly in 2006 and was the first product of its kind. It integrated with the Amazon Product Advertising API and let members spin up Amazon affiliate stores without writing the integration themselves.
It ran successfully for years. The main limitation, in hindsight, was unique content: stores built straight off Amazon's API tended to look very similar to each other, which became a real problem as search engines started rewarding original content more heavily.
Fresh Labs launched Fresh Store Builder in 2010 partly as a response to those limitations, and the two products ran as competitors for several years.
Status today
In February 2018 Fresh Labs acquired Associate-o-Matic and merged the product, members, and underlying lineage into FreshStore. The original Associate-o-Matic software is no longer sold or supported.