Product - Fresh Store Builder
Fresh Store Builder launched in 2010 and became one of the most widely used Amazon affiliate store builders for several years. It was self-hosted, ran on the customer's own hosting, and was eventually replaced by the fully hosted Fresh Store Instant in 2017.
- Status
- Merged forward
- Launched
- 2010
- Sunset
- 2017
What it does
Fresh Store Builder was the original Fresh Labs product. It launched in 2010 as a self-hosted PHP application that members installed on their own hosting, and it built Amazon affiliate stores driven by the Amazon Product Advertising API.
It ran for years as the company's flagship and developed a large customer base. The self-hosted model worked well at the time but became harder to maintain as Amazon's APIs, server requirements, and SEO landscape all shifted underneath it.
Status today
In 2017 the product was effectively replaced by Fresh Store Instant, a fully hosted version. The customer base and the underlying ideas eventually rolled forward into FreshStore, the current platform. The original self-hosted code is no longer sold or supported.